MVRDV’s shopping centre, the Chongwenmen M-Cube sits in the heart of Beijing. The 40,000 m2 project consists of a singular building that combines day-time shopping and vibrant night-life, acting as a major hub in the central district of Chongwenmen. MVRDV’s primary innovation in the construction of the project was in developing a pearlescent façade.
Location: Chongwenmen, Beijing, China
Program:40,000 m2 retail and dining including underground parking
Located just within Beijing’s innermost ring road, the KWG·M·CUBE is prominently located next to the Beijing Railway Station and near to both the Temple of Heaven to the
MVRDV was commissioned to design the building’s exterior and responded to these competing hopes with a
The building is wrapped in a pearlescent ceramic façade that at different times appears either grey or
“We designed the KWG·M·CUBE so that the building continuously displays new patterns and
The surface treatment of the façade also breaks up the mass of the building while responding to the light and view requirements of the interior program. While some areas of the surface were required to have blind facades to accommodate the stores behind, other stores are able to use diffuse light to their advantage, and here the ceramic tiles are used in a checkerboard pattern. In other places such as lobbies and cafes, fully glazed facades provide a visual connection between the inside of the shopping
To accommodate the building’s
MVRDV won the competition to design the KWG·M·CUBE for client KWG Group Holdings in February 2012 and have worked on the project alongside façade consultants Meinhardt Façade Technology, contractor Gartner Permasteelisa Group, tile manufacturers NBK and HDTC, and co-architect Xinjiyuan.
Principal-in-charge: Jacob van Rijs,
Partners: Wenchian Shi and Fokke Moerel
Design Team: Jose Ignacio Velasco Martin, Aser Giménez, Marta Pozo, Cai Zheli, Wing Yun, Helen Tai, Arjen Ketting, Leo Stuckardt, Jonathan Schuster, Bowen Zhu, Rune Veile, and Maciej Jakub Zawadzki.
Visualisations: Antonio Luca Coco, Lukasz Brzozowski
Copyright: MVRDV 2018 – (Winy Maas, Jacob van Rijs, Nathalie de Vries)
Photographs: © Seth Powers
Co-architect: Beijing Xinjiyuan Construction Company Engineering Design LTD.
Landscape architect: Urbis Landscape
Facade consultant: Meinhardt Facade Technology, Beijing, CN
Tile manufacturers: Hunter Douglas Architectural Terracotta
Lighting: LPA, Tokyo, JP
Interior architect: AGC Design, HK
Contractor: Gartner (Permasteelisa Group), Shanghai, CN